Taming advertising

Taming advertising

At the proposal of deputies of the State Duma to restrict advertising of beer, alcohol and tobacco on all kinds of public vehicles inside transport, as well as at stops, followed by the official withdrawal of the Russian Government, on the whole positive. Although there were no comments. For example, the proposal to ban advertising of beer and drinks produced on its basis, in vehicles or in transport infrastructure facilities found to be unfounded.

As he wrote Alconews, sponsored the bill "On Amendments to the Federal Law" On Advertising "became State Duma deputies Alexander Lebedev and Andrei Samoshin. The need for the amendments, in their view, was the fact that the existing restrictions on advertising alcoholic products, beer and beverages produced on its basis, tobacco, tobacco products and smoking accessories do not take into account the fact that minors are using public transport, bus stops are on the public Transport, railway stations, airports and metro stations. As a result, juveniles receive full information about all of the above range of products implemented in the Russian Federation. In doing so, these sites advertises advertising aimed more precisely on minors.

In this regard, the bill proposes to establish a ban on the advertising of alcohol beverages, tobacco, pipe tobacco and accessories not only for all types of public transport vehicles, but also within the above-mentioned vehicles and paragraphs traffic stops on public transportation. It is a ban on the advertising of beer and soft drinks, which are produced on its basis, in all modes of public transport vehicles and inside these vehicles, as well as at stops paragraphs public transport. It also provides for a ban on the advertising of alcohol beverages, beer and beverages produced on its basis, tobacco, tobacco products and smoking accessories at railway stations, airports, metro stations and other such facilities. The authors of the bill believe that such measures will reduce the interest of minors to these types of goods.

In the Russian government bill Samoshina Lebedeva and generally approved. "… Government of the Russian Federation supported a ban on the advertising of alcoholic products, as well as tobacco, tobacco products and smoking supplies in transport infrastructure facilities" - stated in an official withdrawal.

Establishing same in the bill a ban on advertising of the goods inside the vehicles and not needed because the Federal Law "On Advertising" already provides for such a ban - noted in the Government.

To understand alcohol, and beer apparently will continue to appeal to slake thirst on the walls of buses. "The establishment of a ban on advertising of beer and drinks produced on its basis, in vehicles or in transport infrastructure facilities unnecessarily, because under federal law" On Advertising "advertising these products using promotional designs are not limited to" - is summarized in the withdrawal of Government .

Also in the document refers to the need for clearer and more precise list of the transport infrastructure, which proposes to ban advertising of alcohol beverages, tobacco, tobacco products and smoking supplies. Included in the interests of the subjects of withdrawal of advertising for which prescribe establish transitional provisions on the term of the entry into force of federal law.